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3 Keys to Effective Marketing in 2021

January 1, 2021

It’s the first quarter of 2021 and most businesses are still finding it difficult to thrive and make sales. This is due to old marketing techniques and strategies that do not work. In Pre-COVID 19 times things were a lot easier as consumer behavior could easily be predicted and marketers could recycle the same marketing plans each year and things would work out great. 

These old techniques however are no longer as effective as they used to be. The pandemic has affected consumer behavior in so many ways that make it no difficult to predict. To thrive in 2021, you will need a good knowledge of marketing and be ready to re-strategize and change your marketing plans. This is the sure way to ensure that everything goes as planned.

In this article, we will be showing you 3 keys to effective marketing in 2021 that will set your business apart from the competition and give it the momentum it needs to thrive.

  1. Improve your SEO for Google

This is the first step to effective marketing in 2021. You have to optimize your website for Google. Doing this means watching out for new updates that will affect the ranking of your website. Keeping your website ranking will increase its visibility and allow more customers to see your business. 

A particular update to keep in mind is Google’s Page Experience update. It includes new metrics that will be able to measure the load time of your website, the quality of your content, and how well the users interact with your page.

Understanding this new update will go a long way to boost the SEO of your site, and ignoring this information will cause your website to drop in rank.

  1. Improve Communication with your Customers

This is another way to improve marketing in 2021. You need to improve communication with consumers and potential customers. Consumers want to be able to trust their brand so they long for a connection. They want a brand that will be able to give them the information and product they need as quickly as possible. In 2021, you have to have a means of communication that serves as a bridge between you and your customers. A business with good customer service gets good reviews from customers and they tend to tell others about it.

There are a lot of messaging apps out there that can help to improve communication, making it easier and faster. Examples include Kik, WhatsApp, and Facebook Messenger.

Creating social media pages on Twitter, Instagram and Facebook can also serve as platforms where customers can interact with your brand.

  1. Make Use of Social Media

The number of active users on social media doubled over the pandemic as people drew closer to their phones over the lockdown. The internet was the only access to the outside world and consumers made use of it to order and purchase products.

This has been capitalized on by social media companies like Facebook and Instagram who integrated a sales platform into their apps. You can now sell your products on social media thereby increasing the mobility of your marketing. It makes it a whole lot easier to market and creates more opportunities for sales.
Hopefully, these three keys will help to improve your marketing in 2021 and allow you to see some changes. If you are searching for help to get your SEO going and continue to build your brand awareness, contact Deem-it! today.

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