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5 Things Your Website Needs

March 10, 2021

With the number of websites out there these days, one can't help but stand out from the crowd. There are lots of websites on the internet but quantity doesn't necessarily mean quality. Most sites out there are below standard and do not possess the features and criteria needed to succeed. A lot of websites are built to make sales and bring in profit but they just aren't working. This isn't because they are selling the wrong products but because the websites lack the fundamentals they need to succeed.

Most times when people ask to have a website built, their basic requirement is to make them look beautiful. People are bent on having beautiful websites that they forget the other things that matter also. A successful website isn't just about that gorgeous design. A major requirement when building a website is that it must be user-friendly, no matter what device the user tries to access it from.

Here are five things your website needs to help make it to the top. Once you have these, you can be confident that you’ll make sales in whatever niche you are in:

  1. Who You Are and What You Do:

This is an important part of a website that most businesses tend to overlook. “Who you are and what you do.”

When people stumble onto your website probably through the search engine or content they found on the internet, they are immediately curious to find out who you are. 

It is your job to make this as easy as possible for them to. This can be done through the about us page. An about us page isn’t just one of those pages that fill up a website but it is one of the most important parts of a website. It is the section where you get the chance to tell your story and take the customer through your journey. It is a chance to connect with customers and make them feel like they can be a part of your business. This could be done through narrative and descriptive words and a couple of images. Constructing a good about us page will give your website a different feel that says you can be a part of us.

  1. Your Contact Page:

When people visit your website and go through your content and find out who you are and what you do, their attention is piqued and they immediately want to contact you for business. You should have a contact page that is easy to access. Your company’s address and phone number should be visible and clickable. Your contact page should also be optimized for SEO to make it more visible and findable locally.

  1. A Simple Web Address:

This is one of the most obvious things a website should have but most website owners struggle when it comes to picking a domain name for their website address.

Here is a hint on how it should be.

Your web address should be simple and short. 

A simple and short website name makes it easier for users to visit directly. It’s also easier to tell someone on the way, and you can be sure they’ll remember it. Sometimes your web address can be your company name. It gives it a level of professionalism and people are more likely to take you seriously.
Click here to search for your domain name now. 

  1. Security: 

Data security is one of the problems of a technologically advanced world. This is precisely why you would want your website to be as secure as possible. Users would not want to risk visiting an insecure site.

  1. Testimonials:

Most websites ignore this fundamental piece of marketing. People will always purchase products if they have good reviews. This is the importance of a testimonial section on your website. It allows users to see the importance and benefits of getting your products. It also makes them trust you even more and it increases your chances of getting more conversions.

In the end...

Websites are the fastest way to grow your businesses, and they are just waiting to purchase your product. Customers will however not do business with you if your website just isn’t good enough. 

This is why the Deem-it! team focuses on getting you only the best websites that are both professional and ready to work for you.

Hopefully, with these tips, you should be able to build a proper website that is guaranteed to make sales.

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