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Reasons Why your Website Traffic is Dropping Like Flies?

July 14, 2021

From the moment your website goes live, there is a certain amount of traffic that flows into your website. How well this traffic flows depends on the efforts you have made to ensure this happens. You could probably work on your Search Engine Optimization (SEO), or you optimize your website to be faster and mobile responsive. If you did everything right, then the traffic flow into your website will naturally soar but it could also easily drop, just as fast as it rose. 

Many reasons could lead to a drop in your website traffic. If you do see a drop in your traffic, it is not time to panic, it is time to sit back and take a look at all the reasons your traffic could be dropping. 

Firstly you must ensure that you’re taking a look at the right time frame.  If you’re looking at the current one, then you must be patient and observe it for some time to get an overall look at exactly how much traffic you’ve lost. You should first determine if it’s an actual drop or just a little fluctuation.

After ascertaining the amount of traffic loss, you can then go on to contact your website builder to ensure that your website is working properly. If there is a problem with the website and it takes time to load, it could cause a drop in your traffic, or perhaps it’s as a result of external influence like a holiday or a major event.

If it is none of these, then it could be due to some of these reasons listed below:

  1. Penalties from Search Engines

Most traffic drops could be as a result of penalties on your website or page by search engines like Google. This would affect your ranking, organic SEO, and traffic. 

If you notice a drop in your traffic you could check your notifications on Google Search Console. If you do have a notification, fix the problem and get things back to normal if you do not have a notification it could also be due to your tactics or plagiaristic contents.

Sometimes, SEO companies use tactics that can get your website penalized by Google. If you do encounter such companies, it’s certainly time to find a new one! Deem-It! offers the best SEO strategies that work and are fully fine with Google and at affordable prices.

  1. Check Your Ad Campaigns

Yes! Your ad campaigns could be affecting your traffic. This is a big thing that most people do not understand. You need to work on your organic SEO before focusing on paid ads. 

If your organic traffic isn’t on point your paid ads may reduce your organic traffic and this would bring down your overall traffic. 

Pause your paid ads and take a look.

  1. Check on your Backlinks

This could be another reason for a drop in your traffic. It could be a problem with your backlinks. Check out your pages to know if they dropped individually, then check on their backlinks, they could be gone. 

You can simply check on those who linked to you and find out what's wrong, maybe the content that linked to your site is gone or your competitor beats you to it. 

All you have to do is re-edit and update your contents and try to get some more backlinks.

There are so many ways to get your traffic back up if they keep dropping.

  • You could make your headlines more attractive
  • You could engage use video ads
  • Create more content with value
  • You could also update old content

Another important way to bring back your traffic is to work on your organic SEO. Deem-it! Offers the best and latest SEO services that could help keep your traffic coming in at optimum level.

Need More Help Than What DIY-Deemit! Provides?

Head on over to Deem-it! Marketing to see our services on the other side where the grass may be a little greener for you.
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